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Compliance with Google Search Engine Optimization Guide?
Synopsis of this Feature:
The search engines want all sites to write good web page content that is valid and accurate information. Pre-loading award and trophy products into an awards shopping cart program is easy. Anyone can do it with any program, but what about the data that is pre-loaded? The saying is true...Garbage In, Garbage Out. It is important to ensure the data that is brought into an awards shopping cart is valid, accurate content, with valid and accurate award and trophy product descriptions, grammatically correct, no spelling errors, etc that have the appropriate information. The search engines will reward a site owner for taking the time to ensure the content is good, valid and accurate. Search Engines want to provide linking as a priority to content that is helpful to those using the search engine. Sloppy descriptions, lack of descriptions, abbreviated descriptions, etc are not what the search engines are looking for.
BizWizard ShopKart™:
NetSoft Studio spends hours and hours reviewing every award and trophy product one by one for accuracy, spelling, grammar and descriptive content, SEO keywords and more. This is important to your search engine rankings. All content is reviewed by our editorial team and goes through further review by our search engine experts to ensure the content is not only valid but will rank well.
We have found that many suppliers simply provide a data dump of their order entry award and trophy product database which has very bad descriptions, titles and seriously lacking of SEO Keywords, and this is why it must be reviewed. The time involved in the review process ensures a top-notch solution to the end retailer. See an example of the award and trophy product descriptions you will find in BizWizard ShopKart™:
Lets take a look at a video of award and trophy products on BizWizard ShopKart™ and see more award and trophy products and the associated product descriptions. You will notice the use of search engine keywords and accurate detailed award and trophy product descriptions already provided as part of the award and trophy product catalog preload. Every award and trophy product has such detailed descriptions:
AwardsCart®:
Lets take a look at some AwardsCart® award and trophy product descriptions. What we have found on the award and trophy products we sampled appears to be limited in detailed descriptions. Remember the search engines reward sites with good content as pointed out in the Article by Google.
As you look at the following three screen shot examples of award and trophy product listings in AwardsCart® Demonstration site, you will see the description lacks in SEO keywords, it often contains the same text, only in different order that is found in the award and trophy product title.
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The following is a video showing several more award and trophy products. Specifically we are looking for detailed award and trophy product descriptions with SEO keywords and accurate descriptions of the award and trophy product on each of these products since this is partially what the search engines will use to rank your web site in their search listings.
In most cases, we do not even find sizes of awards or trophies, color choices available, thickness of the award or trophy, height and width of the award or trophy, nor any SEO keywords. We also noticed lacking in images on some award and/or trophies as you will see in the following video: |
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IMPORTANT NOTE: The text, documentation, videos, screen shots and analysis show on this page were produced on April 10, 2010 and were deemed to be accurate and correct at that time. Since software changes over time, it is possible that the companies represented in this comparison have made changes to their solutions after the date of this publication. For this reason, it is recommended that each person evaluating each company represented do their own due diligence and research.
AwardsCart® is a Registered Trademark of Trophy Toolbox, Inc.
NetSoft Studio™ is not affiliated with nor partnered with AwardsCart® or Trophy Toolbox, Inc. |
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