Proven Rankings in Search Engines for Awards Shopping Cart sites?

Proven Rankings in Search Engines for Awards Shopping Cart sites?

This White Paper is designed to compare rankings of BizWizard ShopKart™, designed from the ground up for the Awards and Recognition Industry to the AwardsCart® (not an awards and recognition industry specific shopping cart software rather AwardsCart® is a private label of PinnacleCart developed by a company named Desert Dog Software, LLC, and modified by Trophy ToolBox, Inc.) product by Trophy ToolBox, Inc. We will take some popular keyword search terms and show where BizWizard ShopKart™ customer sites rank when searching on those keywords and compare that to AwardsCart® Rankings.

As you review the following rankings, keep in mind that most people will not go past page 5 if they are searching on any keyword, and a large majority will stop at page 3. In the following list of keywords we compared where a BizWizard ShopKart™ customers web site ranked vs. one of three AwardsCart® demonstration/retail web sites.

We have not been successful as of 4/19/2010 in finding any AwardsCart® retail sites listed in Yahoo, Google or Bing search engines and thus only had their demonstration sites to use for comparison. All sites for AwardsCart® that seem to come up in the search engines appear to be owned by Trophy ToolBox, Inc. themselves and are used as what appears to be demonstration sites.

So in the following examples, we were looking for sites for buy-awards.com, buy-trophies.com and awardsproonline.com (which may be a retailer store site, but we cannot tell for sure since it has AwardsCart® demonstration Mentioned on the site itself) which were the only three demonstration sites we could find using a search of "AwardsCart" in the search engines. For documentation purposes, we recorded videos of each of our searches. Feel free to watch the video and/or pause the video to see each page of listings.

Remember, if your site doesn't appear at least by Page 5, you typically can expect very little, if any traffic driven to your site from the search engines. Obviously page 1 is best placement, page 2 second best, and so on. Let's look at each of the keywords below and examine where the sites are ranking.

Of course this is just a sampling of major keywords search terms people use to find awards and recognition award and trophy products online. There are hundreds of different keywords that could be analyzed. For our purposes here, we simply chose subset of the most popular keyword search terms.

We also did a little research on how well the AwardsCart® site ranks by using the domain name to their demonstration site. If you type the words found in any domain name, the web site associated with that domain should appear at least on page 1, usually position #1 on page 1. In the following video, we will demonstrate this by doing several searches in Yahoo Search Engine using the words found in the domain names for Several BizWizard ShopKart™ Sites, including our own demonstration site of NorthPoleAwards.com.

As you will see, the web site for those BizWizard ShopKart™ Sites not only lists on page 1, but it lists at position #1. Even the North Pole Awards Demonstration site for BizWizard ShopKart™ ranks at #1 and we have never done any form of marketing on the North Pole Awards demonstration site in the search engines. After we show how sites should appear #1, we will then use the search term "buy trophies". Because one of the AwardsCart® Demonstration sites is "buy-trophies.com" what we expect to occur is the site to appear at least on page 1, and hopefully position #1 on page 1. What we find is the buy-trophies.com site ranks on Page 10. Lets watch the video.

We did the same thing for the other AwardsCart® Demonstration site (buy-awards.com) - We couldn't find that site listed at all even in the first 50 pages at which time we gave up searching. Watch the 2nd video to see the rankings of "buy-awards.com" using the words in that domain name.

Next we did the same thing for the AwardsCart® company web site itself. This sites domain appears to be awardscart.com - so we used the search term "awards cart" expecting to find it on page 1. What we actually found was On Page 2, position 9, one of our own web site domain names and our own site showed up in the rankings. This happens to be a domain name we purchased months ago, however we never promoted it in the search engines, rather Yahoo found it automatically. So, NetSoft Studio web sites ranks on page 2 without us doing any SEO work whatsoever, using the keywords found in AwardsCart® domain name. So then we asked ourselves, where does awardscart.com appear? so we kept looking through the search results returned by Yahoo.

• Then we found a YouTube video of BizWizard ShopKart™ software demonstration that ranked on page 4, position 4
• Then we found another YouTube video of BizWizard ShopKart™ software demonstration that ranked higher on page 6, position 7
• On Page 6, Position 9, We found "buy-awards.com". But this is still not the "awardscart.com" domain we are looking for, so we kept searching.
• Next we find awardsproonline.com on page 16, position 8. Again, this is still not the "awardscart.com" domain we are looking for, so we kept searching.
• Next we find the "buy-trophies.com" site on page 17, position 10. Again, this is still not the "awardscart.com" domain we are looking for, so we kept searching.

We scanned the search results all the way through page 100, and we still did not find "awardscart.com" site when we searched on the term "awards cart" - we continued to find many trophy store web sites, including BizWizard ShopKart™ Customer sites, but no "awardscart.com". Lets watch the video

There is an old saying in the internet marketing world and it goes something like this

"If you are looking for an SEO firm for your web site, you need to make sure that SEO firm ranks high themselves. After all, if they cannot get their own site to rank high, what are the chances they will get your site to rank high"

Whereas, Trophy ToolBox, Inc. does not claim to do any SEO as far as we can tell from their web site, they do make the following claim on their web site as it relates to their AwardsCart® Shopping Cart Software Solution. This is a screen shot of the features web page, and we have enlarged the section applicable as you can see and placed a red box around two sentences in this section:

AwardsCart® also claims close to 10 years experience in the awards and recognition business. A close examination of the Trophy ToolBox, Inc. owners Linked In Profile reveals an employment history that seems to indicate the owner of Trophy ToolBox, Inc. was working for 4 other companies that are not related to the awards and recognition industry from 2001-2010.

First lets review the claim posted right on the main web page of awardscart.com as shown below in the screen shot, highlighted with a "red box", then look at the PDF file link right below the following screen shot:

It's extremely important to a retail store to generate new revenue, especially in today's economy. NetSoft Studio could have gone the same route of using prepackaged shopping cart software (AwardsCart® is a Private Label Pre-packaged Shopping Cart Program based upon PinnacleCart and was not designed ground up for the Awards industry), However, we chose instead to provide a solution designed to meet the needs of the awards industry by designing it ground up specifically for the awards industry instead of using a prepackaged Shopping Cart Software which was not designed specifically for the awards industry.

BizWizard ShopKart™ is not just a web site, it is a complete solution designed to bring in new business and revenue by organically boosting your search engine rankings without having to use pay-per-click advertising. NetSoft Studio has SEO staff on hand to review, evaluate, monitor what is going on with the search engines, supplier catalogs and apply that analysis to all its customers BizWizard ShopKart™ Sites equally. Our SEO Staff has over 15 years SEO experience, with 11 years of active verifiable dedication to optimizing awards store web sites. So all of our customers benefit from higher rankings in the search engines, even on keywords that are not part of the search term.

There is a reason why NetSoft Studio has over 100 business as clients, and growing every day. We rank high in search engines and we stand by what we promise. We have tailored software for the awards industry. We dedicate our entire software development life cycle around the awards and recognition industry, we are a master of one trade, not jack of many trades. We have references to back us up from retailers. Articles written about us in Recognition Review (November 2008 issue, February 2010 Issue, July 2010 Issue), A&E Magazine (September 2010 Issue, October 2010 Recognition Review), we current and past board members of ARA that are customers of ours, and a 99% customer satisfaction with our clients.

Not all awards shopping cart solutions are created equal. Be sure you perform your due diligence before making a decision on which awards shopping cart solution you go with. If your looking at saving costs and simply want a shopping cart that is prepackaged and not custom tailored, give us a call. We have shopping cart solution options that are prepackaged solutions similar to AwardsCart® around $50/month (a savings of $25 when compared to the AwardsCart® monthly pricing), a less expensive option for those not concerned with rankings and more concerned about costs. However if you want to build your business and generate new revenue streams, then BizWizard ShopKart™ is for you.

IMPORTANT NOTE: The text, documentation, videos, screen shots and analysis show on this page were produced on April 19, 2010 and were deemed to be accurate and correct at that time. Since software changes over time, it is possible that the companies represented in this comparison have made changes to their solutions after the date of this publication. For this reason, it is recommended that each person evaluating each company represented do their own due diligence and research.

AwardsCart® is a Registered Trademark of Trophy Toolbox, Inc.
NetSoft Studio™ is not affiliated with nor partnered with AwardsCart® or Trophy Toolbox, Inc.